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DESIGN #274 - 0 votes Submitted 30 April 2010
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Designed by Amanda Hay - Wrap2themax MAM Baby Consumables. This design is taking the idea of a wrap and running with it by wrapping the entire car in a baby blanket. Mam is trying to build brand awareness and already have a very highly developed identity so the wrap was about reinforcing this identity through use of the Mam pastel colours and repetition of the name through the pattern. It is a striking design with out being too loud and reinforces that they are a brand that sell baby products. It has a soft and stable feeling to it which is what parents want to associate with products for their children
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