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DESIGN #269 - 7 votes Submitted 30 April 2010
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I tried to design something vivid, memorable and energetic. News Cafe is all about the Vibe and it is a brand that doesn't stand still (so to speak) and I tried to reflect that in these designs. I also didn't want to go over the top, I tried to keep it minimal in terms of volume but enough to ask the spectator questions and intrigue them. It can't be too busy as the vehicles will be moving most of the time and the viewer doesn't have too much time to absorb all the creative information. The message needs to be quick, to the point, creative, have energy but still have a message.
my website: http://
#34 News Cafe