Roland 2theMax - Design Competitions

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Designer
Nicola Lourens

Rationale Strategically the concept was inspired by the brief’s “coffee lovers who need a fix” and consequently moved the concept to position coffee and more importantly, Doppio Zero as an all day event/destination that is synonymous with individuals’ meal times. The concept for the design is based on the idea of “Time”. Different people have different times to enjoy Doppio Zero - but, each person has their Doppio Time - from here the term Doppio Zero O’ clock was coined. Different copy lines have also been developed to assist the imagination of these different Times for different People e.g. Early-bird-bite, In-between-brunch etc. Business take-out The core focus is promoting bums on seats during the entire day.

my website: http://www.rogueagency.co.za

e-mail: nicola@rogueagency.co.za

Brief chosen
#31 Doppio Zero