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Vinyl Vehicle Car Wrap Advertising, Graphics Design Competition

DESIGN BRIEFS

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Brief #39
Col’Cacchio Pizzeria

Listed on : 28 July 2009
Estimated entries to date : 202
Confirmed entries : 0
Views : 1977


Files supplied:

    The Col'Cacchio logo and the 1992 logo in various formats - including Freehand, Illustrator and CorelDraw.

Choose This Brief

Once you select this brief, we will direct you to a page to download the files included along with the brief - Good luck!
Remember to design for all sides of the vehicle - front, back and sides.

What they are looking for

Make other drivers and pedestrians think pizza, Col’Cacchio pizza, and think Col’Cacchio pizzeria for dinner or lunch this week. We want to be the reason they crave pizza. Col’Cacchio pizzeria regulars know the brand well, but there is a segment of the market that doesn’t. Col’Cacchio pizzeria is a fast growing franchise restaurant group. Brand values: GREAT FOOD! Italian, quality, passion, health, humour, style, choice, innovation. Brand personality: wholesome, original, innovative, imaginative, reliable, consistent, sophisticated, enduring. Brand identity: generous, hospitable, affordable, quality, menu (selection, combinations and variety). Our customers have a relationship with the Col’Cacchio pizzeria brand and they talk about their experiences.


What they are DONT want! (AVOID DOING THIS)

Possible confusion with a competitor or other brand regardless of industry. People must think Col’Cacchio pizzeria when they see the Col’Cacchio pizzeria car. Avoid anything that adds a “time stamp” i.e. Makes the brand/design age e.g. age of the brand or number of stores. Avoid cheesy humour; Col’Cacchio pizzeria humour is witty and sophisticated.


Colours and fonts to use (if applicable)

Black, white, food pics and Col’Cacchio pizzeria logo. See our website at: http://www.colcacchio.co.za/ to give you more of an idea.


Telephone number/s to appear on the design

None on vehicle


Fax number to appear on the design

None on vehicle


Website to appear on the design

www.colcacchio.co.za


Payoff/tagline line to appear on the design (if applicable)

None


Preferred vehicle to design for

Fiat Palio - Italian spirit!

Once you select this brief, we will direct you to a page to download the files included along with the brief - Good luck! Remember to design for all sides of the vehicle - front, back and sides.

Choose This Brief

Next Round deadline 31 july 2009 have you entered yet?

About Vehicle Wraps

About designing vehicle wraps and what we are looking for when you design.

VOTE FOR THE DESIGN

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