Roland 2theMax - Design Competitions

Brief #39
Col’Cacchio Pizzeria

Listed on : 28 July 2009
Estimated entries to date : 54
Confirmed entries : 0
Views : 648

What they are looking for

Make other drivers and pedestrians think pizza, Col’Cacchio pizza, and think Col’Cacchio pizzeria for dinner or lunch this week. We want to be the reason they crave pizza. Col’Cacchio pizzeria regulars know the brand well, but there is a segment of the market that doesn’t. Col’Cacchio pizzeria is a fast growing franchise restaurant group. Brand values: GREAT FOOD! Italian, quality, passion, health, humour, style, choice, innovation. Brand personality: wholesome, original, innovative, imaginative, reliable, consistent, sophisticated, enduring. Brand identity: generous, hospitable, affordable, quality, menu (selection, combinations and variety). Our customers have a relationship with the Col’Cacchio pizzeria brand and they talk about their experiences.

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What they are DONT want! (AVOID DOING THIS)

Possible confusion with a competitor or other brand regardless of industry. People must think Col’Cacchio pizzeria when they see the Col’Cacchio pizzeria car. Avoid anything that adds a “time stamp” i.e. Makes the brand/design age e.g. age of the brand or number of stores. Avoid cheesy humour; Col’Cacchio pizzeria humour is witty and sophisticated.

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Colours and fonts to use (if applicable)

Black, white, food pics and Col’Cacchio pizzeria logo. See our website at: http://www.colcacchio.co.za/ to give you more of an idea.

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Telephone number/s to appear on the design

None on vehicle

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Fax number to appear on the design

None on vehicle

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Website to appear on the design

www.colcacchio.co.za

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Payoff/tagline line to appear on the design (if applicable)

None

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Preferred vehicle to design for

Fiat Palio - Italian spirit!